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Latest blogs and news

Segmentation-approaches-to-targeting

Segmentation: what’s the best approach to targeting?

There are four common approaches to targeting; you can either target on demographics, needs, attitudes or behaviour. This blog explains …

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Better-segmentation

Better segmentation: creating a meaningful strategy

Do you have a segmentation that sits unloved and unused in your systems or on your bookshelf? A good segmentation …

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Clusters' case studies

We’re proud of our work: read our case studies

We’ve worked with clients in over 30 countries, across a wide range of industries.

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