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Latest blogs and news


How to pick a segmentation agency

The trouble with segmentation is that once you start looking, you’re faced with endless agencies claiming to offer it. But …

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Segmentation: what’s the best approach to targeting?

There are four common approaches to targeting; you can either target on demographics, needs, attitudes or behaviour. This blog explains …

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We’ve worked with clients in over 30 countries, across a wide range of industries.

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